A GROUP of Elgin businesses have formed a united front to help couples planning a wedding achieve their dream day.
South Street has launched a promotion christening it The Wedding Street because of the number of outlets offering products and services for ceremonies and celebrations of all kinds.
The move was hailed as “a true example of business collaboration at its best” by Gill Neill, manager of Elgin BID (Business Improvement District), which is involved in the initiative.
“South Street offers everything for those planning a wedding, from dresses to kilts, gifts to cakes and honeymoons to pre-wedding pampering – it has it all,” she said.
“We were approached by one of the BID members who saw the potential of what South Street could offer, but was unsure how to take the idea forward.
“BID was able to approach each business individually to promote the concept and facilitate meetings, and we have been completely overwhelmed by the enthusiasm that has been generated.”
A ‘South Street – The Wedding Street Guide’ is being devised to highlight the businesses taking part and what they have to offer.
And the businesses are working together to come up with discounts and special offers. “People who shop in one of the participating businesses can have their guide stamped which then allows them access to any special offers and promotions on offer within the partnership,” said Mrs Neill.
Plans are also underway to stage a South Street Wedding Fair in June.
Christine Fraser, owner of Xanadu Ladies’ Fashion, said: “Planning a wedding can be stressful, so why add to that stress by travelling to different areas or across a large city to find what you need when you have it presented perfectly and conveniently in one place. As a group of businesses we are committed to supporting each other and, more importantly, our customers.”
Andrea Webster, owner of Glamour Cakes, said: “Everyone is incredibly enthusiastic and keen to help out. What makes South Street so special is that so many of the businesses are independently owned and able to offer a tailored, bespoke service, making sure we give our wedding parties exactly what they need.”
A total 24 businesses are involved, including a new bridal and wedding day wear shop opening in February. Others cover engraved gifts, furniture for the new home, music, flowers, wedding notices, pre-wedding pampering, kilts, wedding stationery, honeymoon trips, cakes, accommodation, wedding venue, restaurant venues, hair, manicures and beauty treatments, crafts to create favours, invitation and hand kitted accessories.
Backing the scheme are Beaver Travel, Dawson’s Opticians, Foot Works and Absolute Therapy, Smiles Dental, Xanadu Ladies Fashion, Moravian Digital Press, Bee Crafty, Linda’s Wool and Needle Craft, Angharad Bridal, Sound and Vision, Akash, Lido, Ola’s, Chuck McCall Highland Wear, British Red Cross, McCalls Ltd, Glamour Cakes, Elgin Furniture and Carpet Centre, Room to Bloom, Gordon & MacPhail, Heather Glen Guest House, Trident Engraving, Mansefield Hotel and The Northern Scot.
Mrs Neill said: “It will help give the centre of Elgin another strong focus and encourage people to support their local businesses.”