ELGIN is one of 29 towns in the UK and just three in Scotland in line for support under a Healthy High Streets initiative.
A joint bid by Elgin Business Improvement District (BID) and the local Boots store to the Business in the Community (BITC) programme was successful.
That will see Elgin receive expert support in promoting regeneration and growth.
Elgin BID and other groups locally are already spearheading moves to regenerate and increase footfall in the town.
However, Gill Neill, Elgin BID manager said the successful bid to the Prince Charles-backed (BITC) programme was a major boost.
The BITC is a business-led charity with over 850 members which actively promotes towns to a wider business audience.
Funding for the intiiative has come nationally from Boots UK, the Co-op Group, Marks and Spencer and Santander.
Mrs Neill added: "They can see the potential here and that is why we are one of the first 29 towns chosen. There is an established network here and a desire and drive to make something happen."
Read the full story in ‘The Northern Scot’ print version.