PEOPLE in are being encouraged to get behind a campaign that could bring millions of pounds to Moray.
Last month councillors pledged to work across political parties to secure funding for a growth deal to bring more jobs, investment and opportunities to the area.
The My Moray campaign was launched on Friday to encourage public support for the bid.
A video has been created featuring people from across the area talking about their visions and aspirations, and several public events are planned so people can ask questions and have their say.
Feedback will be analysed and reflected in a report which will go to Moray Council after the summer recess, and incorporated into discussions with the Scottish and UK governments – where funding will be sought – later this year.
John Cowe, chairman of the Moray Economic Partnership and the local authority’s economic development and infrastructure committee who features in the video, said the bid was a once in a generation opportunity.
"If we succeed this Growth Fund Deal will make tangible improvements and create a Moray that is everything we want it to be," he added.
"That means more jobs, higher wages, a fairer society, better roads, better digital connectivity, better cultural offerings – and above all a vibrant and ambitious community.
"We have launched the My Moray campaign to encourage people to get behind the growth deal and really think about what they want their Moray of the future to be."
A simple online survey has been compiled so people can indicate which of 10 areas including job creation, education, business opportunities and housing are most in need of improvement.
The deal is designed to expand economic growth across Moray, and is similar to regional city deals recently secured for Aberdeen and Inverness, which netted £250 million and £315 million for those areas respectively.
If successful it the bid will be centred on projects designed to transform the economy, address concerns around encouraging young people to live and work in the area and address gender inequality.
The overall vision for the growth deal has been summarised as innovation from tradition, focusing on the area’s history.
Cllr Cowe added: "By 2030 the vision for Moray is to be known and recognised as an outward facing and ambitious community, a thriving and well connected commercial base, an environment in which quality of life is valued and supported and a destination of choice.
"There is a lot to be excited about."
Those wishing to complete the survey can do so at www.mymoray.co.uk or find My Moray on Facebook, Instagram or Twitter.