THE horse meat scandal has prompted a stampede of customers to local butchers.
Shops in Moray are reporting as much as a 25% increase in trade since products were first removed from the supermarket shelves a month ago.
Since then consumers have been rejecting processed meat products in favour of the quality and reassurance offered by high street butchers.
Michael Dawson of JC Dawson butchers in Elgin, said: “Business is up 20-25% and I think most of the butchers in the area would fare the same.
“All our products have traceability right back to the farm.
“The way I think about it is if it’s not good enough for my family it’s not good enough for my customers.
Jock Gibson, managing director of Macbeth’s butchers in Forres, said there had been an increase in trade in the shop and online.
He added: “Part of what we’re trying to do is not only guarantee that we know where our meats come from but to give our customers the full picture.
“People are asking more questions about their food in general.”
MP Angus Robertson is backing Moray butchers and locally sourced meat.
“The scandal that has rocked the processed meat industry is rightly a cause for serious concern but there is a world of difference between the supply chain for processed meat and the exceptional traceability of meat sold over our high street butcher’s counters,” he said.