Published: 16/02/2014 09:00 - Updated: 14/02/2014 10:59

Tourism strategy launch

Written bySarah Rollo

TOURISM providers are being invited to the launch of a new plan aimed at attracting more visitors to Moray.

The Moray Tourism Strategy will be unveiled on Friday, March 7, at an event which will enable those in the industry to meet each other and share new ideas and innovations.

‘Bitesize’ bus tours giving an overview of what is available to visitors will be offered, and there will be workshops and guest speakers.

The Moray Economic Partnership (MEP) is behind Moray Tourism Link 2014 and its chair, Councillor John Cowe, will open the event.

Visit Scotland’s chief executive, Malcolm Roughead, will talk about ‘The Visitor Economy’, before HIE (Highlands and Islands Enterprise) Moray’s Andrew Anderson, who is the programme manager for the area’s Tourism and Culture Group, launches the strategy.

Councillor Cowe invited all those in the industry to attend. "This event will provide a great networking opportunity for anyone involved in the tourism industry and to seek new ideas, gain expert knowledge and meet like-minded people," he said.

"By working together and sharing knowledge, it will build a stronger tourism offer in Moray."

The event, funded by Business Gateway and HIE, will include workshops in customer care, e-hospitality, and digital tourism.

Participants can also choose from a selection of three bus tours aimed at highlighting exciting attractions in the area.

Those unable to attend for the whole day can book either the morning or afternoon session, and people can bring along small promotional material to showcase what they do.

Margery McLennan, chair of MEP’s Tourism and Culture strand, said: "The strategy will rely on all those in theindustry in Moray – our ambassadors – working together to develop a strong focussed approach to bring visitors to our beautiful region.

"It is always valuable to see new initiatives in the industry and to get a taste of the visitor experience which can be passed on to tourists and we are delighted to be able to do this through funding from HIE and Business Gateway."

The free event takes place in the Alexander Graham Bell Centre at Moray College UHI, from 8.45am to 4.30pm. Refreshments and a packed lunch will be provided.

To book, visit www.moraytourismlink2014.eventbrite.co.uk or call 0300 123 4561 by 4pm on February 28.

< Back
Reddit Facebook Digg Del.icio.us Twitter Bebo