Published: 28/05/2014 18:30 - Updated: 28/05/2014 18:46

Alcohol website launched for parents

A NEW website with information and advice for parents on how to discuss alcohol with their children has been launched by the three Alcohol and Drug Partnerships of the North East.

The website is called and builds on the successful radio ‘soap’ about the Henderson family, which was developed by Northsound Radio in partnership with the three Alcohol and Drug Partnerships in the North East. It was broadcast last summer to make parents aware of their own drinking behaviour and how this can affect their children.

Alcohol advice for parents.
Alcohol advice for parents.

John Campbell, Team Lead Drug and Alcohol Services for the Moray Alcohol and Drug Partnership, said: "Alcohol features in many people’s lives in the North East, as it does in many parts of Scotland − 41% of adult drinkers in Grampian tell us they drink too much − it’s vital to get families talking and understanding what sensible drinking really means."

Information is broken down into age stages, so that every parent will find something of interest and relevance when visiting the site.

"Our initial campaign on radio showed 76% of parents surveyed said they intended having conversations about alcohol with their children. Surveys of local youngsters show reductions in the numbers of young people who are drinking at the ages of 13 and 15, but worryingly those who are drinking are drinking more," said Aberdeen City ADP team lead Sandy Kelman.

"The greatest influence on youngsters’ behaviour comes from what they learn from seeing their parents’ attitudes towards responsible drinking. Alcohol doesn’t have to lead to problems if we all take small steps to ensure that if we are drinking, we drink within the sensible drinking guidelines – clear information is given on," added Aberdeenshire ADP Team Lead Wayne Gault.

The website also features advice for parents on sensible drinking; audio clips in the form of short quiz sessions; games for children and adults; film clips; and weblinks for additional information. The Alcohol and Drug Partnerships will be gathering feedback from parents who visit the site, seeking their views on the website and any improvements that can be made. Everyone answering the questionnaire will be entered into a draw to win an iPad. The closing date for entries is Friday, July 18.

Flyers promoting the website are being sent home to parents of every Primary school age child in Grampian. Flyers will also be given to Secondary year 1 and 2 pupils. Posters directing parents to the website will be issued to schools, libraries, GP practices, dentists, community centres and other busy venues throughout Grampian.

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