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Nairn-based firm Ashers set to open new Elgin location after St Giles Centre closure





Ashers is hopeful of opening a new shop in Elgin as early as next week.

The Nairn-based firm was forced to close one of its locations in the town after the closure of the St Giles Centre earlier in January.

Ashers is opening a new bakery at 55 High Street in Elgin. Picture: Daniel Forsyth
Ashers is opening a new bakery at 55 High Street in Elgin. Picture: Daniel Forsyth

The business maintained a presence in Elgin with its second shop located at 150 High Street.

However, joint managing director George Asher said that the firm was determined to maintain two locations in Elgin.

Mr Asher has now confirmed an alternative location for the store has been found at 55 High Street near The Muckle Cross pub.

An official opening date is yet to be confirmed but Mr Asher hopes to welcome customers “very soon” once a refit of the premises is complete.

He said: “We’re doing it up at the moment. We wouldn’t like to put a date on it at the moment but we would hope to be open next week at some point.

The new location could open as early as next week. Picture: Daniel Forsyth
The new location could open as early as next week. Picture: Daniel Forsyth

“We’ve had to leave some things in the St Giles Centre which just weren’t possible to move with two weeks notice.

“We’ve got the counter, fridges and ovens in the new location.

“It will be your standard bakery shop at the end of the high street from our current high street shop.

“Our staff have been great through the whole process even when their jobs were at risk.

“They couldn’t have been more helpful so it will be great to get them back in place and doing what they do best which is looking after our customers.”

The business was forced to close its St Giles location.
The business was forced to close its St Giles location.

Ashers is one of the first businesses which had been displaced by the closure to find a new home.

EE has found a temporary solution with a mobile truck set up on the Plainstones but the futures of other retailers which were housed within the St Giles Centre remains unclear despite commitments from many to stay in the town.


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