Moray whisky giants William Grant and Sons announce acquisition of The Famous Grouse and Naked Malt brands
The whisky firm behind Glenfiddich has officially welcomed The Famous Grouse and Naked Malt brands into its portfolio.
William Grant and Sons, founded in Dufftown more than a century ago, has successfully completed the acquisition from The 1887 Company - a subsidiary of Edrington.
Edrington announced that it had reached an agreement to sell the brands in September last year citing a revised strategy to focus on “ultra-premium spirits”.
The Moray-founded firm boasts the world’s most-awarded single malt Scotch whisky in Glenfiddich as well as The Balvenie, Monkey Shoulder and Hendrick’s Gin.
The acquisition of The Famous Grouse and Naked Malt is a “historic moment” according to the business.
Søren Hagh, CEO of William Grant and Sons, said: “I am delighted to complete this acquisition and welcome The Famous Grouse into our portfolio.
“It is a remarkable Scottish brand with rich history and a strong market position in a number of countries.
“Over the coming years, we will build on this strong foundation and work to evolve the brand into a true global icon.
“We also see a lot of potential in Naked Malt, which will be a great addition to our portfolio.
“Together, these brands perfectly complement our vision for growth, and we look forward to investing in their future and sharing their stories with whisky lovers around the world.”
The business says a dedicated team is in place to ensure a smooth transition and continuity for customers and consumers.
The Famous Grouse is Scotland’s best-selling whisky and one of the top-selling Scotch whisky brands worldwide.
