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Tourist group helps put Cullen on the map


By Alan Beresford

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AS the lockdown rules ease, Cullen businesses have been handed a welcome boost in the shape of a brand new town guide and map.

Behind the scheme is Cullen Voluntary Tourist Initiative (CVTI), who have obtained cash from the #ScotlandLovesLocal fund – administered by Scotland’s Towns Partnership on behalf of the Scottish Government – to overhaul the marketing materials for the town prior to the wider opening of shops and other businsess.

Clare Lock of Clock Studio in Portknockie was contracted to create a new logo for Cullen, a town map and printed town guide leaflet. The new logo represents the key landmarks that are synonymous with Cullen.

Mrs Lock said “On asking people what the most iconic things of Cullen are, the response was the viaduct, the beach and the sea.

“Whilst there are many other things that people come to Cullen for – ice cream, fish and chips, antiques, Castle Hill – you couldn’t possible represent every element in a logo design.

“For Discover Cullen I wanted to design a self contained logo, that immediately represented Cullen and that had the ultimate in flexibility so it could be used in a wide range of applications, from leaflets to stickers, postcards and badges.”

The new town guide features a user friendly map of Cullen providing listings of businesses in the town from where to eat, where to shop and hairdressers. The map highlights key walking routes and places to visit from Cullen Auld Kirk to Castle Hill.

The high quality, full colour leaflet has a 20,000 print run and is available to pick up in local businesses and as a PDF which can be downloaded from www.discovercullen.com. Visitors to Cullen can also see a large version of the map in Cullen Square at the bus stop.

David McCubbin, Cullen Voluntary Tourist Initiative chairman, said: “We were thrilled to secure this important funding to help support Cullen’s recovery from the pandemic and to promote our fantastic local and independent businesses.

“We are working hard to promote Cullen and make sure that visitors to the town make the most of their visit to Cullen and are aware of the range of shops and services on offer.

“A key component of our marketing is to encourage visitors to follow the new #RespectProtectEnjoy messaging of responsible tourism. We are encouraging visitors to park responsibly, take their litter home and to follow Covid guidance. Hospitality, retail and tourism are key sectors of the economy of Cullen and to secure the funds to allow this work to take place will have a lasting legacy.”

The £1 million Scottish Government Scotland Loves Local Fund aims to empower communities by enabling local delivery of projects, and giving them support and guidance to help them achieve aims important to them.

The fund encourages communities to ‘love local’, recognise the importance of their local areas, and actively engage in and develop them.


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