Video production academy opens in Moray
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A video production academy has been established to help Moray businesses promote themselves and their products.
The new academy in Elgin offers a 12-week course which will teach everything that's required to make a memorable video, as well give advice on strategy to marketing.
IT Central has developed a purpose-built production space with the help of a £25,000 grant from Highlands and Islands Enterprise
Lee Midlane, IT Central's founder, said: "The demand for video content has increased over lockdown with internet users often spending more than seven hours a week watching online videos.
"There is a real risk that smaller businesses could get left behind altogether in video marketing.
"I have had increased opportunities to complete training and courses during the lockdown period and it became apparent that gaps were increasing, both for small businesses in general and female-owned businesses in particular.
"Our course is available anywhere in the world.
"As long as you have a smartphone and the internet you will be able to learn how to create engaging videos from concept, through the production process."
The development of the video production space has meant a relocation from the firm’s long-term home on South Street to the well-known Audrey’s Tearooms at the top of Harrow Inn Close.
Scott McKnockiter, business development account manager with HIE in Moray, said: "IT Central is part of our region’s creative industries sector, a strong sector for the Highlands and Islands and one with considerable growth potential.
"The firm’s move to create a video production academy in a dedicated studio space will not only help IT Central expand, but will help other Moray firms improve their market reach through more engaging video content.
"I am very pleased we have been able to support this venture and look forward to seeing the video academy achieve its ambitions."
The Video Production Academy course begins this coming Monday.
Applications close on Sunday.
Further information can be found here or by calling IT Central on 01343 233110.
