Aldi provides 2815 meals across Moray, Aberdeenshire and Aberdeen on Christmas Eve
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Local charities across Moray, Aberdeenshire and Aberdeen received 2815 meals from Aldi on Christmas Eve.
The supermarket paired up its stores with local charities, community groups and food banks to make the most of unsold fresh and chilled food after stores closed on December 24.
Around 210 tonnes of food were donated throughout the UK, with more than 500,000 meals donated and over 750 UK causes benefitting from the initiative in total.
The donation helped five charitable causes across Aberdeen, Aberdeenshire and Moray at a time when more people are experiencing financial hardship and food insecurity due to Covid-19.
This year, for the first time, the initiative will also extend to New Year’s Eve, when Aldi expects to donate a further 200,000 meals to charitable causes across the country.
Aldi has also worked with partner Neighbourly to prioritise donations to charities and community groups focused on feeding children over the school Christmas holidays.
The festive food donations are part of Aldi’s successful partnership with Neighbourly, a community giving platform that links businesses to charitable organisations. Thanks to this, all of Aldi’s 900 UK stores now donate surplus food to good causes seven days a week, all year round.
Luke Peech, managing director of corporate responsibility at Aldi UK, said: “We’re proud to support good causes across Aberdeen, Aberdeenshire and Moray this festive period, helping them to provide fresh and filling meals over the Christmas period.
“The feedback has been overwhelming and we’re really pleased to have extended the initiative, so we can do what we can for those in need within the community in what was an incredibly tough year for so many.”
Steve Butterworth, from Neighbourly, added: “Sadly, this festive season has been the busiest on record for the nation’s charities and food banks. I’m sure Aldi’s donation has been a lifeline for many.”
