Bell rung in Elgin heard around the world
Register for free to read more of the latest local news. It's easy and will only take a moment.
Over two million people have already watched a short online clip featuring nothing more than a bicycle bell being rung.
The eight-second clip shown HERE was posted on Instagram by an off-duty policeman from Elgin who's as bemused as anyone by its popularity.
Stuart Dick, who's a traffic cop, admitted: "There's absolutely no rhyme or reason to it.
"I have no idea about why people are watching it – but folk from all over the world are doing just that."
Stuart posted the clip of him ringing the new bell he'd bought for his bike on September 8.
In the days afterwards it continued to gain momentum, attracting more and more viewers.
About a million people had watched the clip by Monday.
And then, suddenly, things exploded.
Just two days afterwards and that figure has now doubled to more than two million.
The ringing bike bell is also attracting a wave of comments, with more than a hundred new ones yesterday.
One over-excited viewer even claimed: "This made my mouth water."
Stuart, who's a member of Elgin Cycling Club, is currently planning a bike ride between John o' Groats and Land's End next June to raise money for the National Autism Society.
He's planning to follow a 1000-mile route outlined in Britain's Best Bike Ride, a new book written by Hannah Reynolds and John Walsh which has been released this week by Vertebrate Publishing.
See, like, share and comment upon the clip on Instagram HERE
