Whisky giant Chivas Brothers opens its first guest house in Speyside
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Whisky giant, Chivas Brothers has announced the opening of its first guest house, Linn House.
The Victorian manor, located in Keith on the banks of the River Isla, will provide whisky lovers with a countryside getaway with Scottish hospitality, access to a permanent whisky library and fine dining prepared by its resident chef.
With origins dating back to 1870, the building, designed by Scot Robert Kynoch-Shand, has been reimagined with a renovation inspired by Chivas Brothers’ distilleries across Scotland. It is available to reserve in blocks of either six or 12 bedrooms, with both options offering sole occupancy of the house. Exclusive use of all the communal house facilities is offered with each reservation.
The curated whisky library boasts a selection from the Chivas Brothers portfolios. Guests can discover these through guided tastings, while learning about their heritage and sampling limited-release editions up to 30 years old, all from the comfort of the manor.
Jacques-Henri Brive, head of brand advocacy at Chivas Brothers spearheaded the project in response to the growing demand for luxury whisky experiences from global consumers. It also follows a recent report from the Scotch Whisky Association signalling whisky tourism has become the number one attraction for visitors to Scotland in the last 12 months with more than £85m spent in total at sites across Scotland’s five whisky regions.
Mr Brive commented: “Linn House represents an opportunity for us to encourage global consumers to connect with the region in which many of our iconic whiskies are made. Just as a luxury fashion brand has an atelier, or a boutique perfumer has its by-invitation salon; the heart of our whiskies lies here in Scotland.
As demand for whisky expands around the world, more consumers are intrigued to discover and explore our heritage. Linn House is an extension of our brand homes, affording anyone who visits the luxury of time: to rest, to indulge and to enjoy all that the region has to offer. It is our ambition that Linn House becomes a destination hospitality offering here in Speyside.”
Accommodating up to 12 guests in six rooms, the retreat is available at £9,600. Full house reservations grant guests access to all 12 rooms and accommodates up to 24 guests for £19,200.
