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Comedian urges farmers to lift the phone as RSABI agricultural charity launches latest mental health campaign


By Lorna Thompson

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SCOTTISH farmer and comedian Jim Smith will again front an agriculture charity's campaign to support the mental health of people in the industry.

RSABI launched its second #KeepTalking campaign on Friday, May 21, after seeing a huge rise in helpline calls last year.

The four-week campaign will encourage people in farming and crofting to stay connected, to look out for each other, and to open up if they’re struggling, with RSABI available to provide support.

During the pandemic demand for RSABI’s helpline services has spiked. From April 2020 to March 2021, its team made and received 2734 calls, up 63 per cent on the previous year.

RSABI staff and volunteers are currently making regular calls to around 150 people in the agricultural community – previously around 30-50 were receiving a regular call.

Jim said: "Although things appear to be getting back to normal a bit more, there are still a lot of issues out there, and mental health is still a huge issue.

"It’s important for farmers to try to make the time to take just five minutes to lift the phone, or even meet up in person now you’re able to.

"Now that the busy season is over, it’s important to make time for your pals – it benefits both parties."

Perthshire farmer and comedian Jim Smith.
Perthshire farmer and comedian Jim Smith.

RSABI chief executive Nina Clancy said: "Social connection is so important for our mental wellbeing and the past year has been really difficult. We’re all looking forward to being able to meet up more with friends and family as restrictions ease, but it will be some time before we’re able to socialise as we used to.

"Agricultural shows and trips to the auction market are vital social gatherings that we’ll largely be missing out on again in coming months – although we’re very much looking forward to the Royal Highland Showcase.

"It’s also important to remember that loneliness and mental wellbeing were important issues for the industry before the pandemic and will continue to be even when all restrictions have lifted.

"During the campaign we’ll be encouraging everyone to make the time to pick up the phone to have a blether with a friend, neighbour or family member, meet up in person where it’s allowed, or to call us if they’re feeling down. Even a short call or a quick message can make all the difference to someone who is struggling."

The campaign is timed to coincide with the end of spring farm work when there is traditionally a lull and people may be at greater risk of feeling low or lonely.


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