Dornoch hotelier backs Scottish ‘Help Out Hospitality’ initiative
Register for free to read more of the latest local news. It's easy and will only take a moment.
A hotelier from Dornoch in Sutherland is joining forces with some of the biggest names in Scottish hospitality to help safeguard around 220,000 jobs. This comes as the industry faces its third and toughest winter since the start of the pandemic.
Phil Scott, managing director of Links House in Dornoch is teaming up with around 50 other hospitality firms and organisations for the new Scotland-wide ‘Help Out Hospitality’ campaign to support firms battling for survival due to rapidly escalating costs this winter.
The new commission-free ‘Help Out Hospitality’ online platform helps hospitality businesses to promote offers and attract direct bookings while simultaneously allowing customers to enjoy the best value over the quieter winter months.
Phil Scott, managing director of Links House at Royal Dornoch, Sutherland, said: "We're delighted to be involved with The Full Range's initiative to 'Help Out Hospitality'.
"We have many synergies together, through associated business, and it's a very positive contribution to our sector, combining resources and promoting Scottish businesses collectively."
The ‘Help Out Hospitality’ campaign was spearheaded by Barry Knight, director of The Full Range. He said: “Scotland’s hospitality industry employs around 220,000 people, which makes up around 8.6 per cent of the country’s total jobs. The current cost-of-living crisis is having a significant impact on each and every operator, regardless of business size.
“The sector really is on ‘life support’ if help is not provided to trade more efficiently through the winter trading period. We think our new ‘Help Out Hospitality’ will go some to supporting businesses where they need it most at this critical time.
“By involving suppliers in the process, we can drive meaningful change - generating discounts at the beginning of the process while removing commission on the other end; a real win-win for the industry, at the same time satisfying consumer demand for great value deals.”
