Moray business launches 'first ever' tool to measure climate impact of PR activity
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Scottish public relations agency Spey has launched the 'first ever' tracking tool to measure the climate impact of PR activity.
The Speyside headquartered company with a second office in the historic Port of Leith has launched the carbon tracker to help clients reduce the carbon footprint of their campaigns and deliver on their sustainability goals. Working with world leading environmental data experts Aether, Spey will analyse the environmental impact of client’s campaign activities such as media trips, experiential activations, product launches and sample send outs.
The carbon tracker tool has been launched by Spey to mark B Corp Month throughout March as the company has just earned B Corp certification. Seen as a ‘gold standard’ for socially-responsible behaviour, it is only given to businesses which can prove they are meeting high standards of social and environmental performance, accountability and transparency.
Founder of Spey, Jennifer Robertson said: “Companies spend a lot of time and resources making their products and services as environmentally friendly as possible, but the carbon impact of the PR activities used to promote their brand and products is often overlooked. That’s where we come in.
“There is a lot that goes on behind the scenes of a PR agency beyond media relations. We will now calculate the carbon footprint of these activities and recommend ways in which our clients can make simple changes like slow travel and recyclable packaging to using local content creators, all of which reduces carbon footprint.
"We want to go further than delivering quality work and running a business which considers its own impact on society and the environment, we want to help companies using PR agencies to reduce their environmental impact too for a greener supply chain.”
Technical director at Aether, Jennifer Kaczmarski said: “Aether is at the forefront of greenhouse gas and air quality emissions review and compilation across international, national and local government markets and, in speaking with Spey about developing a tool to track emissions from activities related to PR, we thought it was a great idea and were keen to be involved.
“Much of our work involves monitoring and reporting emissions and assisting those in charge or regulating them, but we are always keen to work across sectors to offer support to businesses to better understand the impact of all activities they undertake and the impact they have on the climate. The result of this project will not only provide greater insight and benefit to Spey’s clients, but casts a light on the fact that industries do have choices to make when it comes to undertaking activities.”
As part of its commitment to the new carbon tracker, Spey has recruited a new team member who will collect and measure the data needed to provide clients with a detailed assessment of the environmental impact of proposed PR activities and make recommendations on how to mitigate them.
