Moray Gift Card joins national gifting platform GiftRound in drive to encourage local shopping
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THE Moray Gift Card is one of the first local gift cards available to buy in the GiftRound store as part of a drive to encourage local shopping.
People can group collect using GiftRound for all types of occasions.
The Moray Gift Card can be spent with over 270 local businesses, including shops, restaurants, salons, hotels and venues, part of the Scotland Loves Local Gift Card initiative. Over £140,000 of Moray Gift Cards have been sold to date.
Edinburgh-based online group collecting platform, GiftRound was founded in 2018, giving people an easy way to collect money for various occasions.
The addition of the Moray Gift Card to the GiftRound store is part of a wider drive to include Scotland Loves Local Gift Card initiatives to the platform across Scotland.
Scotland Loves Local Gift Cards, delivered by Scotland’s Towns Partnership alongside fintech Miconex, can be spent with all types and sizes of local businesses, encouraging local shopping, driving footfall and locking spend into local economies.
Craig Forsythe, CEO and founder at GiftRound said the addition of the Moray Gift Card to the platform makes supporting local businesses easier than ever.
“GiftRound was an idea that I came up with 10 years ago as a solution to the office problem of trying to collect money for a gift.
"Someone would always put the card in their desk drawer and it would get lost. But things really kicked off for GiftRound in the pandemic with the cultural shift towards remote working. With GiftRound, we’re reigniting the joy of gifting, making the process celebratory and helping the recipient to get a nicer gift at the end.
“In Scotland, a group of mums collecting for an end of term teacher’s gift requested for their local Scotland Loves Local Gift Card to be added to GiftRound, as that was the card they wanted to gift to the teacher, prompting the wider onboarding of local gift cards across Scotland.
“As well as adding the Moray Gift Card and many other local gift cards, physical gifts are also available, with people able to spend their collections across a number of product categories. There’s also an option to print the comments from contributors on a GiftRound greeting card.
“Giving recipients access to a range of local businesses, and supporting smaller quality retailers and independent businesses through the Moray Gift Card, is the magic of our collaboration with Miconex and the Scotland Loves Local Gift Card initiative. Most people want to support local but it has to be easy and this partnership makes supporting local easier than ever.”
Lorna Williamson, Manager at Business Gateway Moray, commented: “It’s exciting to see the Moray Gift Card available to buy on GiftRound, as it will bring our card and the benefits of shop local to new audiences.
"Workplaces or groups of people can use GiftRound to collect money online for occasions like office gifts or the end of the school term, and then choose our local gift card to spend the collection on, giving the recipient the choice of over 270 fantastic local businesses and boosting the Moray economy.”
Founded in Perth, Miconex now operates over 200 local gift card programmes globally.
Colin Munro, managing director of Miconex, added: “The partnership with GiftRound comes at a time when appetite for supporting local businesses has never been higher.
"Over £16 million of Scotland Loves Local Gift Cards have been distributed to date, with 50 per cent of cards purchased in 2023 for a corporate audience. In 2024, demand for local gift cards continues to build because they tap into the key gifting trends of support for local, avoiding waste and a preference for gift cards that offer choice.
“The Moray Gift Card is unique in that it offers a blend of national brands like M&S, Boots and Co-op with independent businesses. Our collaboration with GiftRound will drive even more footfall in our Scottish high streets, giving people money to spend with local businesses and ultimate local choice in one gift card.”
