New look for Moray craft brewery
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A KINLOSS craft brewery has announced a complete new look as part of its expansion.
WooHa Brewing Company has also introduced five new bottled beers to its core range.
A successful crowdfunding campaign in January saw WooHa Brewing Company raise more than £600,000 in 19 days. This enabled the brewery to rebrand across its entire product range as part of a £1.5 million investment plan.
The rebrand kicks off WooHa’s plans to expand current production by 17 times over the next three years, growing production capacity from 5,000 hectolitres to 88,000 by June 2023.
WooHa was set up in 2015 and started exporting to the US in the same year. Its international portfolio now comprises countries across Europe and south-east Asia, including the vast and rapidly growing market of China.
Recognising the need to tailor the brand to its new and growing international markets, WooHa's new look moves away from the previous cartoon cow imagery, while still paying homage to its Scottish provenance.
Heather McDonald, WooHa founder and chief executive, said: "Our bold new look brings a completely fresh perspective to the brand. It represents the brewery's fun and energetic persona and our ambitious plans for expansion.
"Our main concerns with creating a new look were to streamline the brand and boost sales by creating a more vibrant, eye-catching label to reflect the friendliness of our brewery and appeal to our international markets.
"This is one of the first steps on our journey of continued growth. Our vision remains strongly focused on the expansion of WooHa and we are continuing to work on bringing high-quality craft beers to our customers across the globe."
