Spey Bay Scottish Dolphin Centre awarded perfect score in tourism mystery visitor review

THE WDC Scottish Dolphin Centre in Spey Bay has become the first visitor attraction in the UK to achieve 100 per cent in a review by award winning tourism insight consultancy BVA BDRC.

Over 100 attractions are participating in the programme, which aims to benchmark each against the whole sector, identifying strengths and areas to improve.

The assessor looked at a whole variety of areas from visitor experience at the centre, including pre-arrival information, café and retail offer, guided tours and cleanliness. As the staff and volunteers do not know when the visit will occur, the assessment aims to give a true reflection of the quality of the attraction.

Scottish Dolphin Centre manager Alison Rose said: "We are absolutely thrilled with this report, and to get maximum marks.

"It is testament to the hard work and dedication that our staff and volunteers put in to ensuring our visitors receive the best customer service. We emphasise the importance of a friendly welcome in our training for new staff, as we want every single visitor to see a smile as soon as they walk through our door.

"I was especially pleased to see the positive comments on the accessibility of the Scottish Dolphin Centre for wheelchair users. It is important to Whale and Dolphin Conservation that everyone can access our exhibition to discover more about the amazing bottlenose dolphins and the threats they face in Scottish seas."

Jon Young, travel and culture director at BVA BDRC, added: "We were delighted to see the Scottish Dolphin Centre achieve the first 100 per cent score in our 2022 Mystery Visitor Programme.

"The site clearly performs brilliantly across all stages of the visit, in particular exemplary customer service, which makes up such a big part of our assessment. I can't wait to visit personally in the coming months."

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