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Major recruitment campaign launched to attract professionals to Moray amid NHS Grampian push to fully restore maternity services at Dr Gray's Hospital

By Ewan Malcolm

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A MAJOR national recruitment campaign has been launched by NHS Grampian today in an effort to attract professionals to Moray.

From left: Senior Charge Midwife Hilary Reid, Maternity Programme Lead Jane Gill and Charge Midwife Tracy Stronach.
From left: Senior Charge Midwife Hilary Reid, Maternity Programme Lead Jane Gill and Charge Midwife Tracy Stronach.

The health board is aiming to recruit dozens of new staff to the area including over 20 who will be needed for the full restoration of maternity services at Dr Gray's Hospital in Elgin.

The initiative aims to highlight the "outstanding career opportunities" within Moray as well as the "exceptional lifestyle" on offer in the area.

Jane Gill, Maternity Programme Lead at NHS Grampian, said: "We are eager to showcase the incredible opportunities awaiting healthcare professionals in Moray and the north of Scotland of course.

“But, its clear we needed to try something different so we asked ourselves, “what can we offer that nowhere else can?” And that’s Moray itself.

"Our part of the world is a truly hidden gem in the UK that offers the best of country and urban living."

Dr Gray's Hospital, Elgin. Picture: Daniel Forsyth
Dr Gray's Hospital, Elgin. Picture: Daniel Forsyth

She added: "We want to attract people to come and live here and we know from so many of our current staff that once folk come here, they don’t want to leave.

"One of the campaign tag lines is “Make a life, not just a living” and we want to help people to put down roots here and enjoy the better standard of living, our environment and the work life balance that we can offer.

"We’ve relocation packages on offer and have included information in the campaign about employment opportunities for healthcare professionals themselves, as you’d expect, but also for their families."

NHS Grampian says the campaign will adopt a "new and innovative" approach to connecting with potential candidates.

That includes using platforms such as BBC Wildlife, Google, SKY and Mountain Biking UK which are being used, according to Ms Gill, to "grab people's attention" in places they "might not expect".

The campaign will also target major cities in England using TV and social media platforms to highlight the Moray area to potential candidates even further afield.

Ms Gill added: "This represents a really significant investment and projections show our campaign could be seen by more than one million people over the next few months.

"If we can attract even a small percentage of people who see it to Moray, it has the potential to be a game changer not just for our new maternity service, but for health and social care in Moray for the next generation."

The campaign is backed by its own dedicated recruitment website and benefits from a series of short videos showcasing Moray.

The videos were developed by Elgin-based company Northport Studio.

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